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SURE® is a comprehensive line up of plant-based, 100% biodegradable* cleaning products that deliver the professional cleaning results you need - while being safe for people and kind to the environment.

SURE natural cleaning products provide safety and sustainability without compromising on performance.

SURE delivers the cleaning performance you need to protect the health and well-being of your guests and employees, while enhancing your brand reputation.


With environmentally-friendly ingredients from renewable resources, SURE products meet all your daily requirements for kitchens, facilities and personal care.

SURE products contain plant-based ingredients that are typically derived from by-products of the agro-food industry, originating from sugar beet, maize, straw bran, wheat bran and coconut. The products contain no artificial dyes, perfumes, quats, chlorine, phosphates or oxide compounds.


Formulas meet typical eco-certification criteria and where applicable, products are EU Ecolabel certified (pending).**

All SURE products are formulated to achieve the lowest hazard classification without the need for gloves and goggles during cleaning.***

SURE products are safe and easy to use, and do not require special user training. Mini userguides and simple, color-coded labels help ensure correct product use.


SURE products are available in trigger bottles, bottles and cans, as well as in Diversey dispensing and dosing systems Divermite™, SmartDose™, QuattroSelect™ and Soft Care™. The reliable technology of the systems, combined with a comprehensive ange of products, ensures perfect results for all your cleaning needs.

Diversey is the world leader in complete industrial and commercial hygiene and sanitation solutions. We understand the cleaning challenges you face every day, and we care deeply about improving people’s lives with sustainable and effective professional solutions.


SURE represents our global commitment to providing professional cleaning products that meet your strict demands for efficacy, together with respect for the environment and human health.

* Based on an independent OECD 301B assessment.

** Some product classes are not covered by EU Ecolabel scheme.


*** Except oven cleaning with neat product https://sds.diversey.com