Dualit is a company with a clear set of values. These include its focus on high quality, well-engineered products, a hard-won reputation amongst professional chefs, and a loyal and family-orientated workforce. From Max to his son Leslie and grandson Alex, Dualit continues to grow, inspired by the same spirit of invention, entrepreneurship and gut instinct.
Today Dualit produces a range of kitchen and home appliances which remain firmly rooted in the values Max set out for the company in 1945. It is run by Max's son, Leslie and is one of a handful of successful, independently-owned British manufacturers. Reliable, well-engineered products remain at the heart of the company and there is an instantly recognisable - and now nostalgically retro - Dualit aesthetic which can be traced back to Max's first toaster designs in the 1950s.
One constant - an ability to embrace change - has seen the company revolutionise its manufacturing capability without compromising on quality and reliability. The innovative, entrepreneurial spirit that was so much a part of Max, is echoed in Leslie and now his son Alex who sit firmly in the product development driving seat.